International Conference on Secure Systems Design and Technology Development (SysTechDev 2026)

Research on the microelements of the marketing environment of enterprises from different industries

Not scheduled

20m

''Vasil Levski'' National Military University

Paper – Poster Presentation Defense and Security Technology

Speaker

Prof. Tsanko Stefanov (St. Cyril and St. Methodius University of Veliko Tarnovo)

Description

Enterprises operate within an environment that directly influences their activities. Different industries react specifically to individual elements of this environment. The main purpose of the research is to demonstrate the company's reactions to the stimuli from the environment, which has a direct impact on the activity. The subject of the research are the microelements of the marketing environment, and the object are companies from different industries in Veliko Tarnovo region.