Speaker
Prof.
Tsanko Stefanov
(St. Cyril and St. Methodius University of Veliko Tarnovo)
Description
Enterprises operate within an environment that directly influences their activities. Different industries react specifically to individual elements of this environment. The main purpose of the research is to demonstrate the company's reactions to the stimuli from the environment, which has a direct impact on the activity. The subject of the research are the microelements of the marketing environment, and the object are companies from different industries in Veliko Tarnovo region.
Author
Prof.
Tsanko Stefanov
(St. Cyril and St. Methodius University of Veliko Tarnovo)