International Conference on Secure Systems Design and Technology Development (SysTechDev 2026)

Research on the macro elements of the marketing environment of companies by industry

Not scheduled

20m

''Vasil Levski'' National Military University

Paper – Poster Presentation Defense and Security Technology

Speaker

Prof. Tsanko Stefanov (St. Cyril and St. Methodius University of Veliko Tarnovo)

Description

Companies operate in the conditions of environmental factors, some of which do not directly affect their activities, but through indirect influence. The subject of the development are the macro factors of the companies' environment, and the object is the business in the Veliko Tarnovo region. The main goal is to present the reactions to changes in the macro factors of the environment and how this can affect the company's competitiveness.