Speaker
Prof.
Desislava Petrova
Description
The formation of the concept aims to further develop the innovative idea and transform it into a real innovative product intended for the market, as well as to bring consumer desires into a production-feasible product. Usually, a company has at least several innovative ideas for one product. The life cycle of innovations is presented, as well as the degree of novelty of products and processes as part of the industry. A model is presented for determining the degree of innovation through: the technical indicator - novelty; the indicator determining the consumer essence - applicability and commercial realization - market. The known technical, consumer and market indicators are used, which are redefined in view of the topic.
Author
Prof.
Desislava Petrova